No matter what your diet is now, everyone should enjoy better health and great taste. What started as desire to create a better class of nutritional supplements has become a common ground where vegans, flexitarians, meat eaters, ketogenic dieters and the rest of the food universe can come together and rally around this fusion of better nutrition and taste that we like to call:
The mind-numbing assortment of bottles that you find in the supplement section of your local store can be overwhelming, but in reality, the vast majority of those products are all made from the same generic ingredients and manufactured in the same mass-production factories. This is why they all look the same, taste the same, and contain the same stuff.
As authentic as our roots. We were two health “foodies” frustrated by our inability to find a simple protein shake that isn’t full of allergens (e.g. soy, gluten and dairy), empty fillers, or overly processed ingredients like whey protein. We wanted authentic, 100% plant-based, nutrient-dense, allergen-free products that delight the senses. That’s when we literally started traveling the world to find the cleanest farming practices, the best growing conditions, and the healthiest varieties of plants for our blends. Every transparent detail counts as we are intimately involved in selecting each ingredient and crafting every formula to deliver Complete Nourishment. We understand intuitively that the right nutritional profile has the power to do more than fill us with calories, but make life more complete, balanced and nourished.
Phil co-founded the Plantfusion Brand in 2009. Phil also grew up in the natural products industry, working in his family owned and operated natural products store in New Jersey. Having crossed paths with Greg Cooper, they shared their frustration over the unmet need for authentic plant-based products that tasted great. This sparked a never ending obsession to develop authentic plant-based, nutrient dense, allergen free products that delight the senses. With breakthrough products and a growing awareness around what used to be obscure nutritional concerns, people began to take notice and PlantFusion was born.
Greg, a 40 year veteran of the Natural Food Industry, began his career working the floors of his family’s health food stores. This experience formulated his fundamentals in nutrition. At an early age, his mentor and father taught him to listen to the customer, they will teach you. As an undersized athlete, Greg played football in college. He relied on protein supplements for strength and size. He also knew that powdered milk (Whey) proteins, derived from cows, were a problem not a solution. Many of his customers were using plant proteins because they were intolerant to dairy. Whey is an allergen to most that disrupts digestion. However, whey does provide a full range of amino acids, an attribute that appealed and which plant proteins, at the time, lacked. Because of this, Greg set out to create the first plant-based protein with a “complete” amino acid profile. This became “PlantFusion Complete Protein”.