The Noise is Overwhelming
We hear it over and over again……”If you just eat healthy, your life will be so much better!” Wonderful…..what does that even mean? And where do I start?
We live in a time where we are bombarded with more information than we can possibly absorb. The problem is not that we can’t find the answers - it’s that there are too many answers and none of them seem to agree. You get advice from your friends, your coworkers, your trainer, the doctors on morning television, blogs, email newsletters, and an endless stream of self-appointed experts on social media. They all have opinions, yet most seem to differ. Sorting through all of it to separate the facts from the nonsense would take you forever
And the same noisy confusion exists in the stores where you shop. There is an endless sea of bottles on the shelves of your local healthfood store. A search on Amazon for “protein powder” yields a staggering 10,000 results. How could something as simple as getting good nutrition be this difficult? And all the while, you’re caught in between this wall of confusion and the very real demands of a busy life, with career, family, and social activities occupying the majority of your time and energy. These two opposing forces become the obstacle that prevents you from achieving your health goals.
Twenty years from now, you won’t be able to roll back the clock and do it over. If you feel like you need help, I want you to know that you don’t have to go it along. We’re here to help you.
A Philosophy Grounded in Knowledge and Support
We believe that better health starts with knowledge and the right support. Before the world became so noisy with blogging, tweeting, and social sharing………there was another community that existed offline. This community believed in educating and empowering others to take charge of their own health. If you walked into a healthfood store 20-30 years ago, you would have likely been greeted by the owner of that store. And there was strong accountability for that shop owner to give you honest, straightforward advice and treat you with care because they were a member of your community – a neighbor, a friend.
I know because, as a young man, I grew up watching my parents help people in their small healthfood store in Maplewood, NJ. I learned from them and, growing up, began helping customers in the store myself. The people who came to our store were more than just customers to us – they were our friends. We cared about their health and wellbeing as if it was our own. The desire and ability to impact peoples’ quality of life is a gift my parents passed down to me and it’s something I will be grateful for forever. In fact, that experience growing up shaped a philosophy that I call “advise, don’t advertise”. This simply means that our first priority should not be to push products on someone, but rather to focus on helping them understand and solve their problem.
We carried this philosophy forward with PlantFusion, a line of simple easy-to-use snacks, shakes and supplements that are both great tasting and nutrient-dense. The team of people that we’ve assembled to create PlantFusion brings together two very different but important cultures. We have people with advanced degrees in nutritional science working right alongside those who have a strong culinary background and foodie sensibility. This diversity of knowledge and expertise working together is what makes the magic happen. And we want to share some of that magic with you in this blog and a series of videos that we’re launching this year.
A Healthy Obsession Becomes a Better Product
Our journey has become an obsession - traveling the world for more than thirty years to discover the true potential of thousands of natural plant-based ingredients. Learning about how the growing conditions of the plants can affect nutritional value. Understanding the differences in plants that can impact the taste and texture of a product and then performing dozens of taste tests over many months to get the flavor just right. Some say that our “obsession” with all of the details of the ingredients and flavors is a bit crazy. But I think that sometimes a little bit of crazy can be a good thing. In fact, it led to a series of unique methods and standards that we’ve trademarked. They are called:
- Flavor Pure: is all about taste – we’ve developed a method for blending natural organic sweeteners, flavors and texture enhancement in a way that you won’t find in any other nutritional supplement.
- Select Source: better nutrition comes from better ingredients – our unique process evaluates hundreds of garden-fresh ingredients from around the world to select the most nutrient-dense.
- Our Purity Promise: we guarantee purity by overseeing every step of the production creation process at our own triple-certified facility right here in the US.
Honestly, most of the people who use our products probably don’t even know about Flavor Pure, Select Source, and The Purity Promise. They just know that the product tastes delicious and they feel better when they use it. And that’s all that really matters to us.
One Simple Thing You Can Do To Gain Control
Your health is important. Don’t feel like you have to take the journey alone. We’re here to help you.
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- The knowledge you need to make better choices – up to the minute information about the newest ingredients and simple health tips that can change your life.
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CEO & CoFounder